What drives my work

These are the principles that guide every project I take on, from corporate campaigns to community collaborations.

BRAND
CONSISTENCY

I believe every visual, word, and experience contributes to how people perceive a brand. Consistency builds trust and trust builds connection. My work focuses on creating clarity across every touchpoint so a brand’s story feels unmistakably theirs.

Strategic
Storytelling

People don’t connect with information, they connect with meaning. Every campaign I design starts with empathy: what will make someone feel something or see themselves in the story? That emotional truth becomes the strategy behind every creative decision.

Relationship
building

The best work happens through collaboration. Whether it’s local artists, small businesses, or community partners, progress comes from shared vision and mutual respect. Especially in Spokane’s creative network, connection is the foundation for every successful project.

Let's do business!

TOOLS FOR SUCCESS

These are the tools and principles that guide how I build meaningful, effective projects — from corporate campaigns to community collaborations.

  • Brand and campaign architecture

  • Story mapping and message hierarchy

  • Goal-setting, KPIs, and analytics review

  • Creative briefs and content calendars

  • Listening sessions and collaborative team meetings

Strategy & planning

  • Adobe Creative Cloud for fully customizable, branded design across print, digital, and video

  • Canva and Hootsuite leveraged to build sustainable, scalable workflows

  • Video production, editing, and motion graphics

  • Photography direction and visual storytelling

creative & design

  • Squarespace, WordPress, and Wix site builds

  • HTML/CSS/JAVASCRIPT customization and SEO optimization

  • Jotform, Mailchimp, and email automation

  • Analytics dashboards and tracking setup

  • User experience and content flow designed to guide audiences toward calls to action and measurable outcomes

digital presence

project
management

  • Trello, Asana, Google Workspace and other PMS Systems

  • Slack, Microsoft Teams and other team communication tools

  • Cross-functional project leadership

  • Streamlined collaboration across creative, technical, and executive teams