global credit union
creative storytelling
Over eight years with Global Credit Union, I helped shape the organization’s voice across video, design, and digital platforms — blending storytelling, motion, and web development to create unified brand experiences both online and in person. From educational content to large-scale campaigns, I focused on delivering meaningful, consistent, people-first communication.
Video work
Design Work
Meet the ITMs – Character Design & Engagement Campaign
Concept Development, Illustration, and Design
To introduce Global Credit Union’s new Interactive Teller Machines (ITMs), I created a series of illustrated characters with unique personalities representing each branch location. The campaign included digital and in-branch graphics, custom bios, and a social media voting campaign encouraging members to “Name the ITMs.” This lighthearted approach helped increase awareness of the technology while strengthening brand connection and engagement across multiple markets.
Illustrated Announcements
Illustration, Layout, and Visual Messaging
A collection of illustrated graphics created for Global Credit Union’s social channels and internal communications. These designs transformed routine updates — such as holiday closures, construction notices, and ITM announcements — into engaging, on-brand visuals that maintained consistency and approachability across all platforms.
Finances & Budgets Learning Suite
Concept Development, Illustration, and Design
As part of Global Credit Union’s financial education initiative, I developed the visual identity for the Finances & Budgets (FAB) learning suite — a branded platform offering interactive financial literacy modules for members.
Working within Global’s established brand system, I created a sub-brand that reflected security, trust, and accessibility. The final logo extended the existing color palette and geometric structure of the Global mark, creating a seamless visual connection between the parent brand and the new education platform.
I also designed the web interface and module layout framework, ensuring a cohesive digital experience that aligned with Global’s modernized visual direction.
Corporate Lifestyle Photography
A series of portraits and branch photos captured for Global Credit Union’s internal and community marketing initiatives. The goal was to highlight the people behind the brand — approachable, local, and engaged in community impact.
Take Your CU With You Campaign
Concept Development, Icon Design, Campaign Branding
One of my very first projects in 2018 - To support the rollout of Global Credit Union’s new online and mobile banking app, I created a suite of bold, modern icons and visual assets designed to simplify communication around digital features. The icons represent key functions — such as mobile deposit, transfers, 24/7 access, security, and account management — and were color-coded to align with the brand’s secondary palette.
Execution:
The assets were used across digital and print touchpoints including social media, email headers, posters, in-branch signage, and interactive cutouts for photo booths during the campaign launch. The cohesive system helped establish visual recognition for each feature and encouraged adoption among members.
CREATIVE EVOLUTION (2018–2025)
Eight years of creative evolution. From local art-driven roots to national corporate storytelling.
2018 - Art-Driven Foundations
Joined Global Credit Union as a Marketing Intern (January–March) and was hired as a Marketing Specialist (April). Supported the organization’s art-based brand culture, producing creative assets for sponsorships including Terrain’s Bazaar, Volume Music Festival, and Lucky You Lounge. Created early video campaigns, managed the coded corporate website using HTML, CSS, JavaScript, and PHP, and contributed to cross-department design and storytelling initiatives.
2019 - CMS Conversion & Digital Media
Led the corporate website’s CMS conversion, modernizing site management and multimedia integration. Produced internal training videos and social campaigns while aligning content strategy with analytics and member engagement metrics.
2021 - Visual Brand Refresh
Developed and launched a new double-exposure photography style that transitioned Global’s identity from art-driven to human-centered storytelling. Redesigned environmental graphics and large-scale branch visuals, guided campaign rollouts, and began training and mentoring a new Marketing Creative Coordinator to maintain quality and consistency.
2022 - Merger Transition
Supported the merger between Global Credit Union and Alaska USA Federal Credit Union, maintaining brand trust through clear communication and visual consistency. Mentored new marketing team members, including a newly hired Marketing Specialist, ensuring alignment on tone, voice, and brand systems while balancing a dual-brand workload under new leadership.
2023 - Unified Brand Launch
Directed creative production for the April 2023 unified brand rollout, leading motion design, video production, and digital asset migration. Promoted to Senior Multimedia Designer. Mentored the new Multimedia Designer, providing oversight, feedback, and brand training to sustain high creative standards post-merger.
2024 - Corporate Expansion & Strategic Storytelling
Produced national-level video content and corporate communications for markets in Alaska and Arizona, supporting leadership initiatives and internal storytelling. Partnered across departments to create motion design and strategic visual campaigns aligned with enterprise goals and measurable engagement growth.